Both Sides of the Table

MARCH 25, 2016

The US market is worth more than $25 billion and Europe is the same. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). So, let’s start with the basics.

Startup 150

Startup Seed Money DC Software Review 150

Cracking the Code

NOVEMBER 25, 2015

and Europe, I often get asked by the venture community about the difference between the two. and Europe are consumer markets of more than 300 million people, grasping this potential in Europe is more challenging — and few companies have managed to do it successfully, given the region’s many diverse, distinct markets.

Europe 48

Europe Italy Spain SEM 48

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48