A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
He published revenue figures even when they were still pathetic , he pledged loudly and eagerly to give away lots of free copies to non-profits, and he revealed all his (remarkably effective) marketing strategies (updated here ) even though it meant competitors would learn them too. During beta-testing they would be guinea pigs.
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.
The Startup Toolkit
OCTOBER 28, 2011
The first is to be able to provide proven funnel costs, from acquisition through creation & sharing. Put this widget on facebook, spend $10k on that display network with this ad, and we guarantee you’ll end up with 500 entries because our acquisition, engagement, creation, and sharing rates are XYZ & Q, respectively.
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