Remove Acquisition Remove Lead Generation Remove Software Developers Remove Vertical
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Common B2B Challenges and How To Solve Them

ConversionXL

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. In 2020 we applied the same approach to two of our customers: idronect (software to manage drone businesses) and Opsfleet (software development company).

B2B 150
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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What’s the customer acquisition cost? What’s the lead and/or traffic generation strategy? And most startup code and features end up on the floor as customers never really wanted them.

Lean 260
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. Choose to expand vertically or horizontally. A dramatic example of this is a software development agency offering UX and UI services. Respond to shifting market priorities.

PR 120