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What the crazy name "Smart Bear" taught me about branding

A Smart Bear: Startups and Marketing for Geeks

The origin of "Smart Bear" is John Irving's Hotel New Hampshire , a surreal novel in which a "smart bear" plays an important role; near the end we are told repeatedly that "a smart bear makes all the difference." Lessons at the end.). An inauspicious birth.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. In early 2011 an acquisition by a Fortune 500 company fell apart. New Hampshire. New Jersey.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A supply store such as this AutoZone in New Hampshire is definitely on point by focusing on ice melt now, but wouldn’t want to keep running those same keywords full speed in mid-July. Providing the nearest location and a link to a store locator sitelink is a great combination. This could tie in with your seasonal information, too!

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Mergers and Acquisitions. New Hampshire. New Jersey. New Mexico. New Hampshire. New Jersey.