What the crazy name "Smart Bear" taught me about branding
A Smart Bear: Startups and Marketing for Geeks
AUGUST 2, 2010
The origin of "Smart Bear" is John Irving's Hotel New Hampshire , a surreal novel in which a "smart bear" plays an important role; near the end we are told repeatedly that "a smart bear makes all the difference." Lessons at the end.). An inauspicious birth.
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