Advertising Advisory Board Lead Generation Product Name 
www.rocketwatcher.com
DECEMBER 5, 2011
But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). How to Name Your Startup [link]. Tags advertising.
www.rocketwatcher.com
NOVEMBER 8, 2010
Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). This is important to measure and understand especially if you are considering purchasing leads from a 3rd party source. I usually track the first program as the primary lead source.
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