Remove Advertising Remove Aggregator Remove Dilution Remove Public Relations
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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Public relations. Perhaps one of the most difficult ones is to figure out complex relationships over long periods of time: Does brand advertising ( sometimes hideously also called “upper funnel” ) actually drive performance outcomes in the long run ? Because: All data in aggregate is crap. It is everything else: Company.

Analytics 101