Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. Case Study: Continuous deployment makes releases n. Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? The PR firm helpfully left out that context.) But is that true?

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

FEBRUARY 12, 2009

Are advertisers customers, and are they part of a market? But also, remember that eBay started out with pez dispensers but also remember that Google never advertised and Ive heard that Facebook got it right from the start. Case Study: Continuous deployment makes releases n. Is a market a set of paying customers?

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

Startup Lessons Learned

SEPTEMBER 11, 2009

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. Have you personally visited the Content Creator forums and read through the PR thread? PR is even worse - last week I did 200 or so and found 10 UFI and AP items available to minors.

Community 158

Community Management Lean Software Review 158