Advertising Audience Churn Rate Lean 
Up and Running
NOVEMBER 12, 2018
But if you’re writing a plan as an internal guide for strategic growth, you should consider a lighter version— a Lean Plan. A Lean Plan can also serve as an initial plan that helps you think through all the aspects of starting your business. A subscription box business plan will include the following components: Executive summary.
crowdSPRING Blog
JANUARY 18, 2016
Experiment With Hyper-Local Advertising. This means that a bakery can advertise to people who live within a certain mile radius of the bakery. A language tutor can advertise to families who speak Russian or Chinese – within a 10 mile radius – to target families that may want to hire a tutor for their kids.
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Up and Running
MARCH 11, 2015
In the purpose of the pitch, you really want your audience, whoever it might be that you’re pitching to, to look like this cute little frog. It also shows and communicates to your audience that you’re not being respectful of their time. We actually advertise on Facebook, and it works really well.
Up and Running
APRIL 27, 2012
These same entrepreneurs read blog posts by Mark Suster, Nic Brisbourne, Eric Ries, and perhaps even Steve Blank, while wholeheartedly embracing the Lean Start-up methodology. For example, if you are selling a service where the core market is a local audience in the UK, traffic from Nigeria is not going to be of much use.
maplebutter.com
JANUARY 8, 2013
How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? Find a location that has a target rich audience (aka Bar). Create a strong brand, solid social community, sell advertising.
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