Advertising Bootstrapping Networking SEM 
Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. New cost equations brought about by the Internet and social networking are causing a revolution, and a new age — the age of the entrepreneur — is dawning.
Startup Professionals Musings
FEBRUARY 15, 2011
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.
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Gust
JUNE 10, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling.
Startup Professionals Musings
FEBRUARY 13, 2010
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. click and competed with no other advertisers. I spent only hundreds of dollars a month and covered the entire spectrum of SEM. But that’s how you build a hobby, not a company.
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