A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

I spent only hundreds of dollars a month and covered the entire spectrum of SEM. Today it would be near-impossible to bootstrap Smart Bear on those keywords. Because I have an unfair advantage in my network, because I’ve invested in blogging for three years. But this was 2003 when AdWords was new. I bought ads for $0.05/click

Customer 279

Customer Software Review SEM Technical Review 279

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. New cost equations brought about by the Internet and social networking are causing a revolution, and a new age — the age of the entrepreneur — is dawning.

Cost 255

Cost Burn Rate SEM Startup 255

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Gust

JUNE 10, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Don’t be the last to get on board.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

market-by-numbers.com

DECEMBER 7, 2009

Cisco’s driving force is building products for network professionals. Essa é uma discussão polêmica e sem um claro consenso. Johnson & Johnson , for example, makes hundreds of highly differentiated products that serve doctors, nurses and patients. Technology Company looks for opportunities to apply its technology.

San Diego 40

San Diego RSS Lean Elevator Pitch 40