Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
One common scenario is this: Company PJ spends $250 million on traditional advertising. They have a smattering of microsites that their Agency put together once in a campaign rush a number of years ago. Note: The IAB (Interactive Advertising Bureau) and Google both benefit in their own way from the use of digital platforms.
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