Remove Advertising Remove Campaign Remove Lean Remove Sacramento
article thumbnail

Five Questions with: Douglas McGray, Editor-in-Chief of California Sunday Magazine

Hunter Walker

We create a great reading experience for the web, as well as a print edition, which gets delivered with select Sunday editions of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. So a lean, nimble media company could launch with, say, 400,000 circulation, a huge launch for a traditional media company. Texas Sunday ?

article thumbnail

Transcript of How to Get the World Talking About Your Brand

Duct Tape Marketing

One of my favorite examples from the book is a restaurant in Sacramento, California called Skip’s Kitchen. Yet John, they’ve never spent a penny on advertising in the 10 years they’ve been open. A viral campaign is a lottery ticket. I’ll give you a quick example if I may. by USA Today newspaper.

Montana 56