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A Startup Journey With GrubHub Founder Mike Evans

Duct Tape Marketing

But the restaurants liked it at first cause it tracked how effective their advertising was. But when I switched from that to online ordering the revenue and the business tripled with the same customer base and, and I realized just how much friction there was in the ordering process. And I was kind of onto something. I had quit my job.

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How to Build a Boss Brand [Part 2]

Up and Running

This has lead to priceless insight and complementary revenue sources within our target markets. This specifically involves filming a video (less than 10 minutes long) then leveraging the same video for YouTube, our blog, and podcast, and sharing it repeatedly on social channels (five to seven times). How many do you have?

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Soundbites from the Future – 2013

Start Up Blog

The art of activating idle assets to bring in new revenue is occurring for both the service provider and the service creator. This execution was actually presented in the board room by executives who thought it was a genuine advertisement by them. The revolution is about access and the democratization of the factors of production.

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