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Committing To Your Niche And Owning Your Market

Duct Tape Marketing

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. 7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] 5:31] How do you define scale, and how does it differ from growth? [7:59]

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Finding Your Niche And Scaling Your Agency

Duct Tape Marketing

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. 7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] 5:31] How do you define scale, and how does it differ from growth? [7:59]

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Startups and small biz at SXSW: ideas on how to spend your time at the conference!

crowdSPRING Blog

11:00 AM: Online Advertising: Losing the Race to the Bottom Hilton D – How individuals and groups can maintain some shred of dignity and support themselves by creating ad and sponsorship programs that benefit and respect publishers, readers and advertisers. Let me show you how to rework that. Live music, Tex-Mex, Margaritas.

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