Advertising Cost Hockey Stick Web Development 
thebarefootvc
DECEMBER 16, 2011
Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. Discovery, in contrast to search, took center stage as Pinterest displayed hockey stick growth (and raised VC money near a $200M valuation in late 2011).
Up and Running
AUGUST 21, 2014
It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. You should never have a landing page from any sort of paid advertising that doesn’t have great calls-to-action. Those things are all really hard to just get.
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