Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

JUNE 22, 2021

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business. We will boost or advertise most of the content.

Social Media 94

Social Media Media Curation Audience 94

Duct Tape Marketing

FEBRUARY 19, 2014

I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. Either way, it must be an essential leg of your lead generation efforts, and here’s why. Your social networking activity is about creating earned media.

Media 67

Media PR Marketing Lead Generation 67

Duct Tape Marketing

OCTOBER 9, 2018

Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network. Everyone seems to be on it, but no one seems to know quite how to use it to generate sales conversations. Mine Your Engaged Network. Status Updates.

Conversion 74

Conversion Sales Audience Social Network 74

Duct Tape Marketing

JUNE 6, 2018

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. We will boost or advertise most of the content. You get some more insights and you get access to the advertising platform. We don’t think that’s worth very much.

Social Media 74

Social Media Media Marketing Curation 74

Duct Tape Marketing

NOVEMBER 30, 2017

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. We will boost or advertise most of the content. You get some more insights and you get access to the advertising platform. We don’t think that’s worth very much.

Social Media 68

Social Media Media Curation Campaign 68

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed. Twitter Giveaway].

Marketing 72

Marketing Social Media Sales Media 72