Advertising Customer Development Product Name Vertical 
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. on April 10, 2009 at 6:58 am Said: Amazing blog.
www.rocketwatcher.com
NOVEMBER 8, 2010
Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). I do this by program/campaign so I can compare email campaigns to pure advertising (for example). If you enjoyed that, you should subscribe! Good post, -Hakan [link] aprildunford Reply 13.
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