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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), on April 10, 2009 at 6:58 am Said: Amazing blog.

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Four Things I Learned From Asking My Customers

Software By Rob

is a tool that helps you edge into customer development. It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. This is great news not only for the future of our marketing, but for our product development.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. April Amrita Reply 13.

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