Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
One common scenario is this: Company PJ spends $250 million on traditional advertising. It takes little money – comparatively – to try a new advertising medium, or improve your website, or build a mobile app, or try just about anything else. Rather I've had to fall back on my trusty steed: data. :). I was surprised.
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