Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
The part on the right gives you psychographic type segmentation of who is actually using the web, and why… Five segments: Functionals, Aspirers, Knowledge Seekers, Communicators, Influencers, Networkers. Let's compare USA and Czech Republic … 9% of the roughly 17 million cars sold in the US were purchased online.
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