crowdSPRING Blog

OCTOBER 5, 2012

Advertising is Dying. How To Grow Your Business With Content Marketing (20 tips) – [link]. Applying Traditional Direct Marketing Principles to the Digital Age – CRM Magazine – [link]. – [link]. 7 Things You Won’t Believe Science Says Make You Happy – [link]. – [link].

Social Media 91

Social Media Small Business Design Media 91

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Activate word of mouth with PR, social media, and content placement. Use direct marketing and promotions to encourage purchase.

Social Media 145

Social Media Channel Curation PR 145

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

Social Media 62

Social Media Public Relations SEO Lead Generation 62

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. A media organisation does need advertising dollars in order to make money, but this does not, and should not, ever, affect the news that appears in its pages.

Media 77

Media Advertising Public Relations Email 77

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. A media organisation does need advertising dollars in order to make money, but this does not, and should not, ever, affect the news that appears in its pages.

Media 62

Media Advertising Public Relations Email 62

crowdSPRING Blog

SEPTEMBER 25, 2011

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. But what we don’t do is treat that little 2″x3.5″

Lean 112

Lean Marketing Public Relations Small Business 112