Marketing, Branding, PR, Advertising. Oh, My!

Inc Startups

While they often get lumped together in industry types or job descriptions, marketing, branding, PR and advertising are not all one and the same

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6 Reasons You Need PR For Your Startup

YoungUpstarts

The examples above are proof of PR’s capability to communicate, encourage engagement and connection with a company. PR’s role is to drive traffic to your storefront (digital or brick and mortar). Makes advertising more effective.

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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts.

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?5 PR Myths Small Business Owners Should Ignore

YFS Magazine

Have you ever heard someone say, "PR is the same thing as advertising. Grow Marketing & Sales hiring a pr agency marketing PR pr strategy public relationsIt is a one-off thing and does not have any impact on the growth of my business.".

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Why No Company Is Too Small or Too Localized for PR

Up and Running

But in reality, any company of any size can reap the many rewards of establishing a PR presence. When you neglect PR, you prevent your brand from receiving key media exposure that establishes it as a legit player in its space. However, PR isn’t a tangible thing you purchase.

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Upping Your PR

Up and Running

If you are in fact exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it’s time to start adding some PR to the mix. It differs from a referral which refers your products and services and differs from advertising because you don’t pay for it.

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20 Networking Tips from a PR Expert [+ GIVEAWAY]

Up and Running

Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter. Only one person per industry is allowed in each group, so if you’re in advertising, then you’ll be the only person in advertising.

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5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is.

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6 Ways to Revamp Your PR Budget

Duct Tape Marketing

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. 6 Ways to Revamp Your PR Budget. Start Small and Scale Your PR Budget Up. Use Financing for Fast-Emerging PR Opportunities. Prioritize PR Activities. Change the Perception of PR.

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Super Bowl Advertising – Tor Myhren

Start Up Blog

I’ve been a big advocate for the web changing communications and advertising forever. Crazy, outdated advertisers who haven’t been told that TV is dead? And amid all this media madness, the advertisers get as much attention as the football players. The PR and buzz is unparalleled. Most importantly, this is all free media, consumed by people as editorial content rather than paid advertising.

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Startups: Don't Hire a PR Agency

Market by Numbers

Services Marketing Help Downloads Contact Log In Startups: Don’t Hire a PR Agency By brantcooper , May 12, 2010 6:46 pm I hope my PR friends won’t hate me after this post, but the point needs to be repeated: Startups should not hire PR agencies.

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Three Ways PR and SEO Can Be Best Friends

Duct Tape Marketing

Three Ways PR and SEO Can Be Best Friends written by Guest Post read more at Duct Tape Marketing. Not so long ago people would have called you crazy for suggesting that PR and SEO could be friends. Bernays, the little-known father of PR , roll over in his grave.

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Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. One of the worst things you could do in PR is only start talking about your new product once it launches or a week before.

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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. How is Sponsored Poolfunding Better than Other Advertising Options?

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why.

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What Startups Need from an Advertising Agency

Early Growth Financial Services

Reliability “A lot of PR/advertising or marketing agencies can promise a lot of things, but I want to know I can rely on them. Previously published in The Agency Post.

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How to Apply PR Skills at Networking Events

Up and Running

I’ve been to hundreds of journalism and PR mixers but this business crowd was different. PR and Advertising Mark Macias networkingTweet Today’s BIG Blog post is from Mark Macias , author of Beat the Press: Your Guide to Managing the Media. Public Relations is a skill that not only applies to the media. It applies to social situations, especially at networking events where your image is everything.

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What Startups Need from an Advertising Agency

Early Growth Financial Services

Reliability “A lot of PR/advertising or marketing agencies can promise a lot of things, but I want to know I can rely on them. Previously published in The Agency Post.

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“I can tell if a podcast is going to stink beforehand if the person has a PR person asking for questions.” Digiday’s Brian Morrissey on Digital Media, VC and Light at the End of the Tunnel.

Hunter Walker

The idea was to build a publishing-focused brand with events as a revenue base while we figured out our own differentiation in a crowded market — and then added business lines around advertising, custom content and now subscriptions. Twitter Friend.

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Viral Marketing & Advertising Strategies for Social Networks.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

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10 Essential PR Tips for Startups

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google Plus Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. 10 Essential PR Tips for Startups.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Facebook Advertising's Offline Impact. #5:

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Transcript of Sonic Branding and the New Rules of Marketing and PR

Duct Tape Marketing

Transcript of Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. He is an online marketing strategist, author of a whole bunch of books, including the sixth edition of The New Rules of Marketing and PR.

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Big PR Splashes: When Do They Make Sense?

Launching Tech Ventures

Saturday, February 12, 2011 Big PR Splashes: When Do They Make Sense? by Charle Alfy A big PR splash never hurts, right? It serves as good advertising, strong brand reinforcement, a good way to attract new customers and a strong enticement for good employees to join the company.

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You Don't Know Jack About PR

Inc Startups

When I respond by saying I have no more knowledge of advertising than the average Joe or that I detest politics and politicians, the interrogator always responds with a blank stare and asks, "Well, then, what's public relations?"

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Best Source for Awesome--and Free--PR

Inc Startups

Your company's best advocates are not your PR team (no offense). Well, not just your PR team anyway. Advocates give their friends, families and colleagues trusted advice that is far more credible than any source of advertising.

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7 Phrases Your PR Team Doesn't Want To Hear

Inc Startups

Your PR team can do some very good things for you--but it can''t work magic. As the founder of two companies, I know the importance of having top-notch PR to keep your brand in the conversation. In advertising, you control the messaging of your product all the way down the line.

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PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow

Duct Tape Marketing

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. For instance, many believe PR is separate from affiliate marketing. Here are 3 PR strategies to help you improve your eCommerce outreach.

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How to Hack the PR Machine

Inc Startups

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR. Here are seven steps to PR success. If you’re handling PR on your own, don’t try to wrangle an embargo.

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The Year's Most Memorable PR Stunts

Inc Startups

Here's a look at 10 of the year's craziest PR stunts. Here are the most memorable PR stunts from 2011 — for better or worse. Advertisement: Are your best customers still out there? Is it really true that all press is good press?

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DIY PR: 13 Things You Must Do

Inc Startups

If that's not you and spreading the word is your task and yours alone, here are a few things to put on your must-do list: Advertising 1. Freelance PR help can be found for around $50 an hour, whereas working with a large, full-service agency can exceed hundreds of dollars per billable hour.

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How Smart Companies Use PR to Get the Word Out

Inc Startups

It needs marketing, promotion, advertising--a viral wildfire that sweeps across the nation, and even oceans. It's called PR. I have used PR as a very effective marketing and advertising tool for many years, for all of my companies. Here's a powerful PR example.

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The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy

Duct Tape Marketing

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy.

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Advertising and Marketing on the Internet

The Women Entrepreneurs Blog @ Simon

The Internet is connecting advertisers and marketers to customers to advertisers and marketers to customers again from Boston to Bali with text, interactive graphics, video, and audio. As you and your business join the masses online, it’s important to remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. The FTC Act prohibits unfair or deceptive advertising in any medium. by Victoria Reynolds.

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Advertising and Marketing on the Internet

The Women Entrepreneurs Blog @ Simon

The Internet is connecting advertisers and marketers to customers to advertisers and marketers to customers again from Boston to Bali with text, interactive graphics, video, and audio. As you and your business join the masses online, it’s important to remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. The FTC Act prohibits unfair or deceptive advertising in any medium. by Victoria Reynolds.

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5 Easy Ways to Drum Up PR Coverage

Inc Startups

Here are five ways to grab the media's attention--no PR expertise required. PR is a bit squishy, so it was hard at first to embrace having to do it. But over the years, I’ve seen the success of PR and am a big supporter of getting your business name out there in the press.

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What You Need to Know Before Launching a Native Advertising Campaign

Inc Startups

In recent years that type of old-school advertorial has been replaced by a new, and potentially evil, digital cousin known as native advertising. reader, native advertising is nothing more than a print or digital advertisement doctored to appear as editorial copy.

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3 Steps to Becoming a Networking Ninja

crowdSPRING Blog

But experienced business owners and marketing/PR experts all agree that such doubts and fears are irrational. Ninjas are agile, fast, and efficient. Business networking is typically the exact opposite. It’s often slow, confused, and discombobulated.

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Twitter Link Roundup #245 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Shameless, I know, but couldn’t resist sharing with y’all a picture of our new puppy! Her name is Remy and, frankly, we’re smitten!

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Twitter Link Roundup #280 – We Love Great Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Every year, at their annual conference, Fonts from all over the world get together to discuss industry trends, innovative approaches, and strategy. Keynote talks, panel discussions, and breakout sessions are programmed to address the interests and concerns of the audience.

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