Marketing, Branding, PR, Advertising. Oh, My!
OCTOBER 11, 2016
While they often get lumped together in industry types or job descriptions, marketing, branding, PR and advertising are not all one and the same
The Silent Benefits of PR
Both Sides of the Table
OCTOBER 25, 2014
I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts.
Is Social Media Advertising or PR?
MAY 1, 2013
PR excels at messaging, but advertising focuses on results. But whether you think of social media as PR or marketing matters: It changes the tenor and the implications of your interactions, not to mention what you get out of them. The PR argument is simple.
?5 PR Myths Small Business Owners Should Ignore
MARCH 5, 2016
Have you ever heard someone say, "PR is the same thing as advertising. Grow Marketing & Sales hiring a pr agency marketing PR pr strategy public relationsIt is a one-off thing and does not have any impact on the growth of my business.".
20 Networking Tips from a PR Expert [+ GIVEAWAY]
Up and Running
NOVEMBER 5, 2014
Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter. Only one person per industry is allowed in each group, so if you’re in advertising, then you’ll be the only person in advertising.
Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
SEPTEMBER 24, 2012
We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Facebook Advertising's Offline Impact. #5:
16 PR Strategies Every Small Business Should Stop Using Right Now
Up and Running
NOVEMBER 20, 2014
PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why.
You Don't Know Jack About PR
JANUARY 31, 2012
When I respond by saying I have no more knowledge of advertising than the average Joe or that I detest politics and politicians, the interrogator always responds with a blank stare and asks, "Well, then, what's public relations?"
6 Ways to Revamp Your PR Budget
Duct Tape Marketing
JULY 14, 2016
6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. 6 Ways to Revamp Your PR Budget. Start Small and Scale Your PR Budget Up. Use Financing for Fast-Emerging PR Opportunities. Prioritize PR Activities. Change the Perception of PR.
How to Apply PR Skills at Networking Events
Up and Running
FEBRUARY 15, 2011
I’ve been to hundreds of journalism and PR mixers but this business crowd was different. PR and Advertising Mark Macias networkingTweet Today’s BIG Blog post is from Mark Macias , author of Beat the Press: Your Guide to Managing the Media. Public Relations is a skill that not only applies to the media. It applies to social situations, especially at networking events where your image is everything.
7 Phrases Your PR Team Doesn't Want To Hear
APRIL 28, 2014
Your PR team can do some very good things for you--but it can''t work magic. As the founder of two companies, I know the importance of having top-notch PR to keep your brand in the conversation. In advertising, you control the messaging of your product all the way down the line.
Three Ways PR and SEO Can Be Best Friends
Duct Tape Marketing
JULY 7, 2016
Three Ways PR and SEO Can Be Best Friends written by Guest Post read more at Duct Tape Marketing. Not so long ago people would have called you crazy for suggesting that PR and SEO could be friends. Bernays, the little-known father of PR , roll over in his grave.
How Smart Companies Use PR to Get the Word Out
JANUARY 24, 2013
It needs marketing, promotion, advertising--a viral wildfire that sweeps across the nation, and even oceans. It's called PR. I have used PR as a very effective marketing and advertising tool for many years, for all of my companies. Here's a powerful PR example.
The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy
Duct Tape Marketing
OCTOBER 3, 2014
The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy.
Super Bowl Advertising – Tor Myhren
Start Up Blog
FEBRUARY 13, 2011
I’ve been a big advocate for the web changing communications and advertising forever. Crazy, outdated advertisers who haven’t been told that TV is dead? And amid all this media madness, the advertisers get as much attention as the football players. The PR and buzz is unparalleled. Most importantly, this is all free media, consumed by people as editorial content rather than paid advertising.
Upping Your PR
Up and Running
AUGUST 25, 2011
If you are in fact exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it’s time to start adding some PR to the mix. It differs from a referral which refers your products and services and differs from advertising because you don’t pay for it.
DIY PR: 13 Things You Must Do
JANUARY 26, 2012
If that's not you and spreading the word is your task and yours alone, here are a few things to put on your must-do list: Advertising 1. Freelance PR help can be found for around $50 an hour, whereas working with a large, full-service agency can exceed hundreds of dollars per billable hour.
How to Hack the PR Machine
JANUARY 26, 2012
Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR. Here are seven steps to PR success. If you’re handling PR on your own, don’t try to wrangle an embargo.
PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow
Duct Tape Marketing
JULY 8, 2016
PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. For instance, many believe PR is separate from affiliate marketing. Here are 3 PR strategies to help you improve your eCommerce outreach.
3 Steps to Becoming a Networking Ninja
MARCH 1, 2016
But experienced business owners and marketing/PR experts all agree that such doubts and fears are irrational. Ninjas are agile, fast, and efficient. Business networking is typically the exact opposite. It’s often slow, confused, and discombobulated.
Twitter Link Roundup #275 – Fascinating Stuff for Small Business, Startups, and Design!
JUNE 26, 2015
Which Form of Digital Advertising Is The Most Effective? How to Simplify SEO, PR, and Social Collaboration | Convince and Convert crowdspring.co/1JPSPDh. We love dreams. We love childhood memories. We love stop motion animation.
Twitter Link Roundup #286 – Ideas for Small Business, Startups, and Designers!
SEPTEMBER 11, 2015
A bicycle-riding robot? What other wonders could the world yet hold? Why if we can get a small machine to balance and adjust its center of gravity like this little fella, how long can it be until those flying cars finally go on the market?
Twitter Link Roundup #276 – Patriotic Resources for Small Business, Startups, and Design!
JULY 3, 2015
How to Simplify SEO, PR, and Social Collaboration | Convince and Convert crowdspring.co/1H3u8Tt. Happy 4th of July! We love the patriotism, the food, the sun, and the gathering with friends and family. We also like the fireworks. What better to celebrate this roundup then fireworks fails?
What Startups Need from an Advertising Agency
Early Growth Financial Services
JUNE 13, 2013
Reliability “A lot of PR/advertising or marketing agencies can promise a lot of things, but I want to know I can rely on them. Previously published in The Agency Post.
Twitter Link Roundup #251 – Cool ideas about Small Business, Startups, and Design!
JANUARY 9, 2015
Supposed Media and Advertising Trends in 2014 That Never Happened | WSJ – buff.ly/1Any7Vs. Tragedy will not stop the creative mind nor the creative process. It’s time once more for our weekly roundup!
Startups: Don't Hire a PR Agency
Market by Numbers
MAY 12, 2010
Services Marketing Help Downloads Contact Log In Startups: Don’t Hire a PR Agency By brantcooper , May 12, 2010 6:46 pm I hope my PR friends won’t hate me after this post, but the point needs to be repeated: Startups should not hire PR agencies.
Twitter Link Roundup #284 – Late Summer Resources for Small Business, Startups, and Design!
AUGUST 28, 2015
I guess I have a travel bug this month. Sad me, it’s August but there’s no time for vacation right now. I’ll have to continue from last week and fantasize about the places I would be visiting, oh if I only could.
Twitter Link Roundup #268 – Pristine Resources for Small Business, Startups, and Design!
MAY 8, 2015
Remember the first time you got a taste of something so delicious, so amazing that you simply had to have more? Had to experience the joy again? And again? This wonderful, simple animation is a meditation on human’s need to get more of what they crave. Is this what addicts come up against?
Twitter Link Roundup #271 – Textbook Resources for Small Business, Startups, and Design!
MAY 29, 2015
Too weird, right? Metallica? Mellow? But perhaps a great way to start the weekend, am I right? A hard act to follow, perhaps, but get yourself ready, because it’s time now for our weekly Roundup!
Twitter Link Roundup #285 – Labor Day! Resources for Small Business, Startups, and Design!
SEPTEMBER 4, 2015
I know this guy. He’s a musician and a visual artist. His music is ethereal and dark and his motion design work is reflective of that. I actually know him pretty well, because he’s my son!
5 Easy Ways to Drum Up PR Coverage
FEBRUARY 6, 2012
Here are five ways to grab the media's attention--no PR expertise required. PR is a bit squishy, so it was hard at first to embrace having to do it. But over the years, I’ve seen the success of PR and am a big supporter of getting your business name out there in the press.
Developing A PR Strategy For Your Small Business’s Product Launch
AUGUST 17, 2016
In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. One of the worst things you could do in PR is only start talking about your new product once it launches or a week before.
Twitter Link Roundup #273 – Quintessential Resources for Small Business, Startups, and Design!
JUNE 12, 2015
Language evolves, and just like Darwin theorized, the strongest word thrive and survive and the weakest… Well the weakest just get relegated to the Oxford English Dictionary, buried somewhere around page 2,315.
Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars
MAY 6, 2015
Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. How is Sponsored Poolfunding Better than Other Advertising Options?
Twitter Link Roundup #270 – Exemplary Resources for Small Business, Startups, and Design!
MAY 22, 2015
Dan Deacon is an electronic musician with a huge following. Crowds go crazy at his live shows where audience participation and collaboration is a core element of the performance.
Twitter Link Roundup #288 – Necessary Stuff For Small Business, Startups, and Designers!
SEPTEMBER 25, 2015
Jack Anderson was a student at Dodge College when he made this video for his student thesis project.
Twitter Link Roundup #245 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
NOVEMBER 28, 2014
Shameless, I know, but couldn’t resist sharing with y’all a picture of our new puppy! Her name is Remy and, frankly, we’re smitten!
Twitter Link Roundup #249 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
DECEMBER 26, 2014
Inside Square’s Winning PR Strategy | Fast Company – crowdspring.co/1u8oYst. One Direction without autotune. ‘Nuf said. And now, perfectly in tune and in the proper key, it’s time for our weekly roundup!
Best Source for Awesome--and Free--PR
FEBRUARY 12, 2013
Your company's best advocates are not your PR team (no offense). Well, not just your PR team anyway. Advocates give their friends, families and colleagues trusted advice that is far more credible than any source of advertising.
Twitter Link Roundup #246 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
DECEMBER 5, 2014
Thanksgiving is past and Christmas, Hannukah, Kwaanza and New Years are fast upon us, so what better way to prepare than with a taste of the toally bizarre. Yes, we do admit a fondness for Hasselhoff aroound the crowdSPRING office, and above is a video that simply could not escape our notice.