article thumbnail

7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

San Jose 133
article thumbnail

7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Why not, at least, show me "Current Deals from San Jose" (my closest airport)? The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me?

Web 164