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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

MAY 3, 2017

Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. If you have a strong CRM, and an effective email marketing operation, you have a head start over plenty of advertisers, believe me.

San Jose 133
San Jose Customer Database Campaign 133
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

JANUARY 28, 2013

Why not, at least, show me "Current Deals from San Jose" (my closest airport)? The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me?

Web 164
Web Design Marketing Security 164
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