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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

More interesting, however, is reflecting on what “rhymes” across multiple investments within our portfolio. The internet continues the disintermediation of content creation. Examples include the current rise of native advertising and the fundamental platform shift to mobile. Recent Investment Themes. Empowering Content Creators.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

. “We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. The landscape of online advertising is a confusing one.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

. “We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. The landscape of online advertising is a confusing one.