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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

Typically, these patterns arise out of a combination of approaches by my partners and me: proactive searching for startups in specific categories, reacting to what entrepreneurs pitch, and translating valuable learning from making one investment over to making another. The internet continues the disintermediation of content creation.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

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Twitter Link Roundup #149 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

How Airbnb Evolved To Focus On Social Rather Than Searches – [link]. Another industry being disintermediated by technology: Gaming Faces Its Archenemy: Financial Reality – [link]. “Advertising is like a s**t and sugar pie.” Study: 43 Percent Of Total Google Search Queries Are Local – [link].

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Why I love the Care Space

A Crowded Space

Lots more individual providers advertise their services on Care.com, Craigslist or any other local services directory. This may make disintermediation a big challenge. Making this process easy and convenient should be enough to prevent disintermediation. Some big challenges. 1) Value-add from the mobile app.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

. “We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# Most of our AdTech investments would be labeled “glue&# (they were all connecting or intermediary technologies – just applied to online advertising).

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

. “We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” To be clear, we’re not breaking out online advertising as a theme of its own – we still think of it as a subset of our Glue investing.