Remove Advertising Remove Distribution Remove Early Stage Remove Switzerland
article thumbnail

Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups.

article thumbnail

Innovation Outposts in Silicon Valley – Going to Where the Action Is

Steve Blank

Other companies operating in small markets with little R&D resources in their home country (ABB, Novartis and Hoffmann-La Roche in Switzerland, Philips in the Netherlands and Ericsson in Sweden) pursued R&D outside their home country by necessity. They let companies develop products to launch in world markets simultaneously.