Duct Tape Marketing

NOVEMBER 1, 2017

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 36

Cost Marketing Audience Media 36

Duct Tape Marketing

DECEMBER 14, 2017

You can imagine the dealers advertiser on auto trader and cars.com, and their website, and all these different places, and sending that data, in all those different places and updating it every day would be a lot of labor to do manually. Matt Watson: Based in the Kansas City area. John Jantsch: That’s what I thought. Matt Watson: Yeah.

Kansas City 38

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online.wsj.com

SEPTEMBER 23, 2012

Advertising. Engineering & Accounting Svcs. Advertise Locally on WSJ.com. Advertise Locally. » More. Loading… Asia. Management. Media & Marketing. Small Business. More Industries. Accounting. Broadcasting & Entertainment. Computer Hardware. Computer Software. Consumer Products. Defense & Aerospace.

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Duct Tape Marketing

MARCH 5, 2013

My hometown, Kansas City, was founded at the confluence of the Missouri and Kansas Rivers and the visual of these two powerful channels coming together, to form something even more potent, suggests the perfect metaphor for how community prospers and grows. Clarity is something I wrote about extensively in my last book, The Commitment Engine.

Channel 65

Channel Kansas City Kansas Social Media 65