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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37
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Transcript of How to Prepare to Sell Your Business

Duct Tape Marketing

You can imagine the dealers advertiser on auto trader and cars.com, and their website, and all these different places, and sending that data, in all those different places and updating it every day would be a lot of labor to do manually. You name it, we’ve got it. Matt Watson: Based in the Kansas City area. Matt Watson: Yeah.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Advertising. NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Engineering & Accounting Svcs. Domain Name/Basic Site. » More. Loading… Asia.

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Changing the Social Channel

Duct Tape Marketing

My hometown, Kansas City, was founded at the confluence of the Missouri and Kansas Rivers and the visual of these two powerful channels coming together, to form something even more potent, suggests the perfect metaphor for how community prospers and grows. Clarity is something I wrote about extensively in my last book, The Commitment Engine.

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