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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

Back in 1896, executives at the Missouri, Kansas and Texas Railway were looking for a way to gin up some excitement, build awareness, and gain some customers who would be willing to buy tickets to Texas. The new town, named Crush, was built in short order, just for the purpose of having a place for the crash to happen. PR Destroyed It.

Missouri 102
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

ADVERTISEMENT. ); ); ); Home » emedia and Technology. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * Advertising/Sales. Advertising Systems. Advertising and Public Relations.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37
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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

Well, without question, I, I think because the, the market has been flooded, not only right advertising, but with practitioners. Enter your name and email address below and I'll send you periodic updates about the podcast. There seems to be a lot more emphasis on this idea. Michael DeLon (08:15): Oh yeah. Scroll back to top.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Advertising. NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Domain Name/Basic Site. » More. Loading… Asia. Management. Media & Marketing. Small Business.

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Transcript of How to Prepare to Sell Your Business

Duct Tape Marketing

You can imagine the dealers advertiser on auto trader and cars.com, and their website, and all these different places, and sending that data, in all those different places and updating it every day would be a lot of labor to do manually. You name it, we’ve got it. Matt Watson: Based in the Kansas City area. Matt Watson: Yeah.

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

John Jantsch: I actually look at it as a channel, just like I might PR our advertising, quite frankly. Grant Baldwin: When you start looking up… if you just looked up let’s say the Missouri Association of Accountants, they may not be able to afford some bigwig big name speaker with a $20,000 speaking fee.