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Business Apologies: What You Should (and Shouldn’t) Do

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Jennifer Robbennolt , a Professor of Law and of Psychology at University of Illinois, gauged the reaction of survey respondents when they heard an apology throughout hypothetical injury-settlement cases. The result wasn’t as damaging for the brand as advertising experts predicted. Apologize publicly. Take KFC, for example.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Advertising. Globaloney: Globalization Challenged. Advertise Locally on WSJ.com. Globaloney: Globalization Challenged. » More. Loading… Asia. Management. Media & Marketing. Small Business. More Industries. Accounting. Broadcasting & Entertainment. Computer Hardware. Computer Software. Consumer Products.

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Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People

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Daniel O’Keefe at the University of Illinois collected together the results of 107 different studies on sidedness and persuasion conducted over 50 years which, between them, recruited 20,111 participants (O’Keefe, 1999, Communication Yearbook, 22, pp. Advertisements repeated replay themselves when we see the product.

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