Steve Blank

MARCH 15, 2017

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Titles in a startup are not the same as what your job is. All good news.

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Startup PR Public Relations Channel 328

Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.”

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Hearpreneur

MAY 9, 2018

A great company name has to be snappy, memorable, and accurately convey your market space without limiting your reach. Lately other data storage startups were choosing names ending in.io We were brainstorming for days, trying to come up with a company name for our AgTech startup. so they could use an.io

Naming 89

Naming Entrepreneur Vermont PR 89

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Oct, 2010 at 9:39 am A comment and a question.

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B2B Metrics Marketing Startup 42