article thumbnail

Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Titles in a startup are not the same as what your job is. All good news.

Startup 323
article thumbnail

Crowdsourcing Your Product Name

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Product naming is hard. As an aside, his application launched last week and you can find it at [link] or in the iPhone app store under the name “QuickReader.” It’s addictive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

article thumbnail

Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

First some AdWords ads: #1 Startup Weekend. But the landing page says “What is Startup Weekend?” The only thing that matches here is that it’s the same type of product on the photo, but it’s not the same photo (should be). Landing page has no copy except for the product name. 7 Kashflow.

article thumbnail

Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Most small businesses, growing startups , and individual entrepreneurs do not have ready access to legal counsel. Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans.

Hiring 133
article thumbnail

Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. By the way, this is why TechCrunch traffic is not profitable for startups. It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. blogs stayed less than five seconds on the site.

article thumbnail

Hear me on the Startup Success Podcast

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Hot off the press, hear the hosts of the Startup Success Podcast interview Mike Taber and I about the Micropreneur Academy. October 28th, 2009 | Cool News, Links & Reviews , Micropreneurship , Startups Building your startup?