Advisory Board B2C Customer Development Security 
Startup Lessons Learned
OCTOBER 23, 2009
This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. This case study illustrates one company’s attempt to do customer development by testing their vision with customers before writing a single line of code. Oh, this is just a Photoshop file?
www.rocketwatcher.com
NOVEMBER 8, 2010
I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. RT @StephanieTilton: Marketing Metrics 101 for B2B Startups by @aprildunford [link] Unisys Security Reply 15. Oct, 2010 at 6:01 pm RT @B2BOnlineMktg: Great slide and description of metrics!
Expert insights. Personalized for you.
144 
Let's personalize your content