article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Effective leadership, a positive culture, and aligning the goals of the organization with the needs of employees are crucial for creating a balanced EX and CX. 10:07] How much would you say is just leadership or is it maybe just culture? [11:38] We looked at net promoter scores, CSAT scores, attrition rates, right?

article thumbnail

14 Entrepreneurs Describe The BHAGs (Big Hairy Audacious Goals) For Their Business?

Hearpreneur

4- Reduce churn rate by half. My big hairy audacious goal for my business by the end of this year is to reduce our churn rate by half. Thanks to Scott Cuthbert, Safeopedia.com ! #4- Photo Credit: Adam Hempenstall.