article thumbnail

Less is More, More or Less

Steve Blank

Over time one of our hypothesis was that our product should be a great fit for companies who had lots of customers, tons of data on them and wanted to quickly come up with new marketing campaigns. We had put together an advisory board, and one of our advisors was the VP of Database Marketing at Schwab.

article thumbnail

28 Entrepreneurs Reveal the Organization, Communities or Associations they Belong to That Help Support Their Business

Hearpreneur

These include the National Retail Federation, the E-commerce Association, the Direct Marketing Association, and the American Marketing Association. If you sign up, you'll have access to one-on-one mentoring, workshops led by industry professionals, and discussions with the advisory board.

article thumbnail

The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

As I’ve helped entrepreneurs find their own product-market fit and connected them to potential clients, investors, and Advisory Board members, I’ve spent a lot of time telling them about the “cool kids”. My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing.