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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. .&# I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

Engineer 221
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” However the Customer Development Model and the Lean Startup work equally well for startups on the web.

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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

So Leon and I have met numerous times, about marketing strategy and the music one is that developed after Chicago became a customer. So that was sort of the direction that we thought about going in and it’s just hard to figure out the marketing strategy around that. Interviewee: Well, I’m talking web development.

Cofounder 199
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It's Lonely at the Top? Guidance for the Early Stage CEO

Small Business Force

All those case studies never mentioned midnight calls from your website developer whose system crashed and won't be able to roll out the new website that your already-implemented email campaign is counting on. Second, be totally market and customer-focused. It's a scary time. B-school didn't prepare for this.

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It's Lonely at the Top. Guidance for the Early Stage CEO

Small Business Force

All those case studies never mentioned midnight calls from your website developer whose system crashed and won't be able to roll out the new website that your already-implemented email campaign is counting on. Second, be totally market and customer-focused. It's a scary time. So let Yoda help.

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What Kind of Workspace Is Best For Your Startup?

mashable.com

Whether that’s a funny ringtone or an impromptu blast of Rebecca Black’s “Friday,&# coworking can be a great way to network, make friends and have a built-in advisory board of people from many different industries. Have an account? Plus, a lot of coworking spaces offer classes and seminars on new technology and tools.

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Startup Tools

steveblank.com

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)