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Affiliate

Aggregator

Florida

Revenue

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

JULY 18, 2011

You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Not revenue.

Metrics

Metrics Campaign Email Marketing

Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Total revenue. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits.

Analytics

Analytics Web Acquisition Metrics

StartUpRoar

Email Marketing: Campaign Analysis, Metrics, Best Practices

Web Analytics Segmentation: Do Or Die, There Is No Try!

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