10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big
Occam's Razor
MARCH 23, 2010
There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits. But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains.
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