Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

JULY 18, 2011

Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. In my earlier posts you might have seen me refer to this as “your Macro Conversion,” the most important thing to your business when you use email marketing.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

MARCH 16, 2016

These are your happiest and most loyal customers that are most likely to refer you to others. Use them for testimonials, affiliates, etc. These customers are happy, but are unlikely to refer you to friends. But that’s just aggregate information, not totally useful because it’s not your specific industry. Passives (7-8).

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

APRIL 21, 2014

If there is nothing in the referring string, that visit is marked as Direct. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up. Fruition Internet Marketing. You are right, you cannot rely on new and returning visitors/users.

Analytics 131

Analytics Marketing Campaign Metrics 131

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. This is because I believe in charging from day 1 which more naturally aligns (but does not replace) Revenue with Retention.

Metrics 51

Metrics Lean Retention Startup 51