A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

I wanted to expand on the practical and mathematical implementations of the cancellation rate I referred to in last week’s post. for three months, for a retention after three months of (0.85) 3 = 0.61. That might mean AdWords, tradeshows , give-aways, coupons, affiliate programs, or anything!

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

MAY 27, 2022

Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. They used this to their advantage, hosting webinars with affiliate partners and using their influence to drive sales. This tells us that some people need a push.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Individually or together, each of these metrics will contribute to common underlying marketing goals: Building awareness; Customer acquisition; Customer retention. In GA4 go to Reports > Life cycle > Retention.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Agile VC

NOVEMBER 9, 2015

It’s easiest to refer to that to get the details, but at a high level Square is roughly at a $1B annual gross revenue level today (excludes Starbucks deal – see next). Again if you refer to the Google spreadsheet I created , you can see the gross margins by product line and by year. Starbucks Deal. Gross Margins / Net Revenue.

IPO 165

IPO .Net Revenue Acquisition 165

steveblank.com

JULY 8, 2011

It’s more reference material. … I think Steven Gary Blank, the guy behind “The Four Steps To The Epiphany,&# has this nice list which I reference periodically. Your list is a great reference by the way. Thus, these pages. I’ll add more as time goes on. Glad you and everyone else found it useful.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. This is because I believe in charging from day 1 which more naturally aligns (but does not replace) Revenue with Retention.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 3, 2022

Use incentives to optimize customer retention and advocacy through gamification. Every time a customer refers a friend, they get a free month of Postcron Premium. While personalized content is based around customer satisfaction (i.e. creating positive sentiment), incentives are powerful motivators for repetition and brand advocacy.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. They experience value and regularly use your product. Reactivation. Let’s break the cycle.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Occam's Razor

JULY 18, 2011

Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. In my earlier posts you might have seen me refer to this as “your Macro Conversion,” the most important thing to your business when you use email marketing.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. They experience value and regularly use your product. Reactivation. Let’s break the cycle.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 16, 2016

These are your happiest and most loyal customers that are most likely to refer you to others. Use them for testimonials, affiliates, etc. These customers are happy, but are unlikely to refer you to friends. Net Promoter Score has been shown to correlate with customer loyalty, retention and growth – but not always.

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

APRIL 21, 2014

If there is nothing in the referring string, that visit is marked as Direct. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Not people-based, a euphemism I use to refer to small groups of "persons" where you can't identify any one person.

Analytics 131

Analytics Marketing Campaign Metrics 131