Remove Affiliate Remove Agile Remove B2B Remove Metrics
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. Usually for free.

Analytics 118
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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? The web demands immense agility and flexibility from every company. You can try the offer with just one affiliate or some Bing ads.

Marketing 140
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Startup Tools

steveblank.com

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. WebSequenceDiagrams - sketch sequence diagrams. Bontq – hosted bug tracking and project management needs.

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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Agile project management.