See-Think-Do: A Content, Marketing, Measurement Business Framework
Occam's Razor
JULY 22, 2013
Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.
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