5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
Whereas branding is a bit softer and meant to promote an increase in the awareness or equity of a brand or product (without the required response). Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads. Does the funnel begin on the clickthrough to the site?
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