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Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. They even do live A/B testing on the newspaper’s Boston.com website to see which versions drive the most clickthroughs. Conclusion.

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Knowing your customer is key to conversion rate optimisation

The Equity Kicker

A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. Clarity – meet your audience’s expectations with a plain language statement of how the customer benefits from the call to action and clear design.

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Why does Gmail hate newsletters? cc @gmail @danprimack @mailchimp

This is going to be BIG.

Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. A check of my Mailchimp stats, not surprisingly, revealed that Gmail represents a third of my subscribers--almost an exact match to the loss of my ridiculously consistant audience. Then, all of the sudden, in my May 31st mailing, nearly a third of my actives just.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Whereas branding is a bit softer and meant to promote an increase in the awareness or equity of a brand or product (without the required response). Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads. Does the funnel begin on the clickthrough to the site?

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