leananalyticsbook.com
AUGUST 19, 2012
There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Third: who is your audience?
crowdSPRING Blog
AUGUST 20, 2017
As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.
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crowdSPRING Blog
AUGUST 20, 2017
As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.
ConversionXL
APRIL 29, 2013
In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. “Whoever is trying to get a product to an audience, they’re saying, ‘I have a solution for you’ but for the audience, a solution is alien.
ConversionXL
OCTOBER 21, 2014
Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads. Does the funnel begin on the clickthrough to the site? Other ads, where something is given away for free (perhaps a membership, an incentive, an offer) are value-centric. And even if it is valid, when do you begin measuring it?
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