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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

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8 Ways to Build a Great Brand

Up and Running

Identify your ideal audience . Branding and marketing aren’t just about who you are speaking to and what you are saying to your ideal audience, it is also about how you say it. The key is to make this voice relatable to your audience, and consistent across all of the assets and messaging your company creates.