YoungUpstarts
MARCH 25, 2019
Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. This has led to exponential growth.
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YoungUpstarts
NOVEMBER 6, 2019
Do you want a target audience to gain greater awareness of your offering as a viable alternative (Brand Awareness)? Do you know your target audience well enough to fully understand the problem, and how your product delivers the right solution? Are you simply looking for more people to buy your product (raw traffic)? Brand Awareness.
crowdSPRING Blog
MAY 1, 2013
To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Affiliate Marketing. Affiliate marketing is a type of referral marketing. For example, we have an affiliate program at crowdSPRING that rewards others for sending business to us. Display Ads.
YoungUpstarts
APRIL 26, 2016
The apps versus mobile browser discussion is really about audience segmentation and user behavior patterns. This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. If done right, both are strategic and valuable.
Up and Running
JULY 26, 2016
These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Our onboarding consists of over 200 different emails based on our audiences, and we continue to improve it every week. One important thing to consider is that these are very targeted audiences: startups, VC’s, and so on.
Seeing Both Sides
FEBRUARY 25, 2016
Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. An intimate and specific knowledge of the channels that are most effective in reaching a product’s target audience is critical. Earned Media: SEO, PR, Word of Mouth. Each channel has its own advantages, trade-offs, and idiosyncrasies.
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