Remove Affiliate Remove B2B Remove Engineer Remove Green
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You can visualize the impact of applying three models at one time.

Channel 161
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Then there is Agile for engineering. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. And really the list is too long. ADD TO BAG.

Framework 163
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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Firebase : Are all your developers front-end engineers? Google Custom Search Engine.