Remove Affiliate Remove B2C Remove Social Network Remove Viral
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Social Marketing is the leveraging of the power of social media platforms to reach “like” consumers by understanding the affiliations, likes, wants, and needs—then leveraging their network to attract new customers. How are you ensuring your team is maximizing the digital channels available?

Channel 165
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. If they trust social networks, blogs, magazines, etc., The second relies on retention. By traffic source.

Retention 126
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. How Private Equity and VC Investors Are Using Social Media. *