SaaS CRO: What You’re Not Testing (But Should)
ConversionXL
OCTOBER 30, 2019
Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. When you start considering LTV forecasting, segmentation, cohorts , etc., Or maybe they’re actively adding collaborators to their Trello boards. Reactivation.
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